Coca-Cola, known for celebrating togetherness and inclusivity, and Les Benjamins, a Turkish brand known for putting contemporary luxury streetwear on the map with its ethos and designs steeped in culture and tradition, are now joining forces to create a capsule collection that signifies the brands’ dedication to push the boundaries between fashion and pop culture.
Designed by Creative Director, Bunyamin Aydin, this unisex range is created in Coke’s signature colors of black, red and white from the 1980s and 90s football fandom culture. Les Benjamins’ signature carpet pattern;, a staple monogram seen through all of their collaborations, is also highlighted in each piece from this collection.
The lookbook also sees Coca-Cola’s classic logo showcased on different silhouettes - from bold red tops to matching denim trousers and jackets, from bodysuits and dresses to blazers and shorts.
This capsule line is a contemporary interpretation of Les Benjamins’ streetwear aesthetic combined with Coca-Cola’s exemplary legacy resulting in a unique statement. This football-inspired range will first be unveiled at Les Benjamins stores & online followed by a pop-up launch at Beymen in the brand’s home base of Istanbul.