Coinciding with the highly anticipated return of Art Basel Miami, The Webster invited Les Benjamins to host an exclusive pop-up at the iconic South Beach concept store for the first time. Spread across a staggering 20,000 square feet, the three-story Art Deco building has grown to become a leading concept store, with the store’s founder Heriard Dubreuil having grown up in Paris, working for Houses including Balenciaga and Yves Saint Laurent before launching The Webster.
Lifting inspiration from Les Benjamins’ Spring Summer 2022 collection—entitled ‘The Mystic Journey—the pop-up will see the East Coast store transformed into Marrakesh’s Majorelle Gardens. Citing the gardens’ innate ability to cleanse the mind and spirit during Covid-19 lockdown, Les Benjamins’ creative director Bunyamin Aydin centered the collection on the rich soothing color palette of the gardens.
Complete with a life-size recreation of the fountain and cacti of the Majorelle Gardens in the windows, as well as signature details including pastel green tiles, royal azure blue felt and marigold yellow — the pop-up was designed by the brands’ long-time collaborator Dong Ping Wong, of renowned architectural studio Food New York.