Shot by acclaimed Moroccan photographer Mous Lamrabat, the accompanying campaign imagery was shot in Morocco with an entire Moroccan cast and production team.

“The key inspiration is Jacques Majorelle,“ explains Bunyamin Aydın, LES BENJAMINS’ CreativeDirector. “For this collection, I split his story in two: the first part is dedicated to his paintings of the people of the Kasbah. The second part of the collection is inspired by his design of the iconic Majorelle Garden and its blue story. “This season’s bold retro-futuristicinfluenceinfusesthemen’sandwomen’scollectionswitheffervescence as the color palette explores deep chromatics, such as Majorelle blue, Citroen yellow, and warm Tangerine, while the printed patterns take on a kaleidoscopic feel that leads us to self-exploration. “I felt like I needed a mystic journey that is going to make me forget about the here and now, and takeme to tomorrow, “adds Aydın. “The Majorelle Garden has always mesmerized me and when I took a deeper look into Marrakesh, I really felt the urge to cast my eye there this season. “The 1970s are omnipresent, flourishing across the collection in psychedelic prints and distorted tonal carpet motifs and trims, while flower lace lamination–inspired by Marrakesh’s iconic Majorelle Garden–add a whimsical touch to urban silhouettes.

Drawing from traditional tailoring techniques and cuts, as seen in Djellabas, Kaftans, and Shalwars, pieces across men’s and women’s are fused with streetwear elements that give a contemporary twist to timeless garments. Flower and bird prints appear across embroidery on jersey, cupro, and leather-each inspired by traditional handcrafted items, echoing the symbolic nature of a mystical journey and spiritual rebirth.